Napanee District Secondary School Class of ’75 Award (Covid-19 Response)

By |Published On: June 9, 2020|

Greater Napanee; June 9, 2020. Community Foundation for Lennox & Addington today announced that it will be providing a one-time scholarship of up to $5,000.00  to assist a 2020 graduate of Napanee District Secondary School (NDSS) to pay for post-secondary tuition who might not be in a position to do this on her/his own as a result of the present COVID-19 crisis.  This award is intended for a student who is not supported by major scholarships/bursaries.

Dr. Malcolm Smith, a member of the Napanee District Secondary School class of 1975, now a Professor Marketing at the University of Manitoba, is the originator and driving force behind the establishment of the award that will be called the Napanee District Secondary Class of ’75 Award (Covid-19 Response).

“COVID-19 has had a significant impact on the finances of many people in Canada, Ontario, and in the Napanee area.  People may have been laid off or lost their jobs due to the closure of their employer’s business.  Recent graduates of NDSS may have been depending on salary from a summer or part-time job to pay for tuition, only to see that job disappear due to COVID-19.  The result of this is that students who have been accepted to post-secondary institutions for the fall of 2020 may not be able to attend simply because they cannot afford the tuition.  This award aims to help remove this barrier for at least one of these students”, states Dr. Smith.

Working Collaboratively with the Guidance Department of NDSS to develop the award and then with the Community Foundation for Lennox & Addington to launch the fundraising campaign, Dr. Smith is pleased with how fast the idea has taken off. Within 24 hours of the launch of the fundraising campaign the NDSS Class of 1975 had  raised  $2300.00 of the $5,000.00 target. Donations have been pledged by NDSS Alumni living in communities all across the country. “This project is a wonderful demonstration of the power of communities, the lifelong affection NDSS alumni have for their high school alma mater, and the spontaneous outpouring of philanthropy that ignites whenever and wherever there are people with a cause that they care deeply about” says Bob Childs, Executive Director of the Community Foundation for Lennox & Addington.

The fundraising campaign can be found at:

About Dr. Smith

Dr. Smith teaches courses in Fundamentals of Marketing, Consumer Behaviour and Marketing Research at the undergraduate and graduate level. Additionally, he has taught the capstone case course for students majoring in Marketing. The focus of his research is marketing to older adults, and in particular, age-related differences in memory for advertising. His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing, Journals of Gerontology: Psychological Sciences, Journal of Business Research, Psychology and Marketing, and Journal of Tourism Research. He has been a visiting professor at the L’viv Institute of Management (Ukraine), the University of Oregon, and at Thammasat University in Bangkok, Thailand. In the past, Dr. Smith held positions as the Associate Dean (Research and Graduate Research Program), Department Head, and Director of the International Student Exchange Program.

Dr. Smith is a member of the Napanee District Secondary School Class of 1975. He received his B.Sc. (Hons.) and MBA from Queen’s University and his Ph.D. from the University of Oregon.

About the Community Foundation for Lennox & Addington

The Community Foundation for Lennox & Addington is an umbrella charity that works to enhance the communities of Lennox and Addington County through charitable grants and the warding of scholarships and bursaries in support of local students. Over $1,000,000.00 in awards have been made since the Foundation’s creation in 1987.

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